• We don’t just setup and manage your affiliate program.

    We build systems and processes to grow your business.

  • Expert Affiliate Management.

    James Nardell has been managing affiliate programs since 2005. He is the authority on managing digital marketing campaigns that convert.

  • Get a free consultation.

    To discover how we can help your business, please contact us today to schedule a complimentary consulting appointment.


Here are some of the areas where we can add value beyond simple affiliate program management.

Landing pages that convert

A landing page is any webpage where you send visitors to initiate a conversation and close a deal. Every online business has a specific reason why they need a landing page, but here it is in a nutshell: you need a landing page to achieve a goal, whether that’s building your brand, growing your email list, or making a profit. At its core, a landing facilitates some type of opt-in process.

We can assist you with the development of landing pages that convert.

Identify your USP

Unless you can pinpoint what makes your product, service, or business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully. Can you identify your USP? Generally speaking, most business owners find it difficult to identify their USP when asked. With a little soul searching and creative thinking, we should be able to help you pinpoint your key selling points.

We can assist you to identify your USP.

Increase your website traffic

Website traffic is a critical driver of business growth and the lifeblood of any online business. You need targeted traffic to:

1. See how well your marketing is working.
2. Gather insight about your audience to make decisions.
3. Improve your SEO and search engine credibility.
4. Most importantly, generate more leads, increase conversions, and get more customers.

We can help you locate and optimize the best traffic sources for your business.

Improve your autoresponder

The autoresponder series is arguably an online marketer’s most powerful tool for making sales. It helps you to successfully engage your email list, build relationships and turn prospects into buyers. It also allows you to automate your email marketing and sales, so you can focus on the important aspects of your business.

We can assist you to improve your autoresponder.

Leverage the 80/20 principle

The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Business owners can save 80 percent of their time and money by zeroing in on the right 20 percent of their market.

We can assist you to leverage the 80/20 principle.

The Return Path

The goal of the Return Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again…it is anything that brings the customer or prospect back more frequently.

We can assist you with your return path.

Setup and leverage analytics

Data on its own is meaningless.  However, when used properly, data will help you see what’s working well, what’s not working, and help you make decisions about what to do next.

We can assist you set up and leverage analytics.

Monetize wasted leads

If you’re capturing leads, there are ways to further monetize the information after the consumer has completed your lead form (and even much later).

We can assist you to monetize wasted leads.

Boost paid search advertising performance

There are a lot of different moving parts involved in creating and maintaining paid search advertising campaigns. Well-organized and implemented campaigns can work wonders for small businesses. The more strategic you are about your PPC campaigns, the higher your potential return on investment.

We can assist you to boost paid search advertising performance.

Higher transaction value strategies

Growing your business by increasing your number of clients alone, as most businesses do, is the most expensive, demanding, and time-consuming option available to you. The cost of selling them more is inconsequential in comparison. Increasing both your number of clients and the average amount each client spends on each transaction they do with you, using some of our techniques, is the fastest and easiest shortcut available to you to reach your goals.

We can assist you with higher transaction value strategies.

Identify your most profitable customer

Who is your ideal customer or client? If your answer is ‘everyone’, you have a problem. Failing to define who you serve is a common and costly mistake made by many entrepreneurs. While it’s tempting to think that everyone needs your product or service, in your attempt to serve everyone you’ll end up doing a serious disservice to the people who need you most. The products, services, and content you create won’t hit their mark with your audience, and you’ll continually find that you’re attracting the wrong people. In other words, in your efforts to serve everyone, you’ll end up serving no one!

We can assist you to identify your most profitable customer.

Identify your least profitable customer

Identifying your least profitable customers feels ruthless but it’s key to efficiency. You must think like a big company and not be afraid to turn down business if you’re looking to improve efficiency in your SME.

We can assist you identify to your least profitable customer.


RFM (recency, frequency, monetary) analysis is a marketing technique used to determine quantitatively which customers are the best ones. RFM analysis is based on the marketing axiom that ‘80% of your business comes from 20% of your customers’.

We can assist you to examine:

1. How recently a customer has purchased (recency).
2. How often they purchase (frequency).
3. How much the customer spends (monetary).

And there’s more...

This is not an exhaustive list. Contact us for a free consultation so we can show you how to efficiently grow your brand and refine your marketing strategy.

A relentless focus on your business’s cash flow, profit, and growth.

Who are we?

James Nardell is the founder of Affiliate Manager Expert. He is the authority on managing affiliate programs and designing digital marketing campaigns that convert. James has been managing affiliate programs since 2005 and he has established relationships with all the top affiliates.

At Affiliate Manager Expert we will work closely with you and your team to develop a marketing strategy that works. We’ll take you from initial planning and creating a roadmap to hitting every milestone on time to achieve your end goals. To learn why your company needs to retain our services, click here.

James has been the perfect person to help manage our affiliate programs. Not only does he have a wealth of knowledge, but he goes the extra mile to make sure that all parties are satisfied with the results. James’s willingness to act quickly was key in keeping our program constantly performing. His attention to detail combined with his personality makes every meeting and conversation a pleasure.

Jorge Caicedo

James is truly an expert in Performance Marketing. I have worked with James at several companies and each time James delivered solid results. I recommend James.

Brian Jones

James is best affiliate manager I’ve ever worked with. He helped us launch our program and recruited several high volume affiliates, which resulted in our highest online sales number ever. He is knowledgeable, driven and very easy to work with.

Brian Meert

I worked with James while at Rakuten Advertising, where he was an agency client of mine. He really knows his stuff when it comes to affiliate marketing management. James is a unique blend of marketing savvy and diligent worker. He has the innate ability to see opportunities where many pass over them. He also doesn’t shy away from novel opportunities to test.

For the programs James and I collaborated on, I knew his direct clients were in excellent hands, not only operationally, but strategically with the ideas and approach he brought to the table for their affiliate channels.

Aaron Weigum

It’s my pleasure to recommend James Nardell to any company looking for performance-driven digital marketing services. If you’re looking for ROI rather than fluff, you won’t be disappointed. I worked with James while an Account Manager at Rakuten Advertising. He impressed me right away. You won’t fail to notice his energy and expertise! James is smart, ethical, experienced, and well-connected. He has a great work ethic and is very personable. If you get the chance to work with James, don’t pass up the chance. He’s an expert in the Affiliate Marketing industry who gets results!

Sasha Shimazu

I worked with James for years when he managed the Paychex program. I was sending his client pay per call traffic, for that program. James had such a thorough knoweledge of the Paychex brand, that creating ad copy and landing pages, was a breeze. His communication with me was reliably fast, professional and detailed. He was a joy to work with then, and I welcome the opportunity to work with him in the future.

Liza Schubert

I have worked with James for many years via both of my companies (Imwave.com and Yazing.com). James is a pleasure to work with, knows his stuff and is always professional and fast to respond.

Adam Viener

I have known James for many years. We worked together on some of his client accounts. He is extremely knowledgeable in all areas of Affiliate Marketing and he has experience working with clients in a wide variety of industries. He is always easily accessible and proactive. He always comes up with new ideas to grow his Affiliate Client Accounts. For advertisers looking for launching an Affiliate Program, I highly recommend working with James and his Affiliate Agency.

Aydin Karadeniz

James is one of the most helpful partnership managers I know. His business experience, technical expertise, and dedication to your success are unmatched. If you have the opportunity to work with him, don’t think twice, you’re in good hands!

Erwin Mayer

James is a highly qualified affiliate manager whose expertise and qualification as well as customer oriented approach helped growing companies such as iolo to astonishing success. Not only James is capable of good affiliate management but also understanding the business process, customer support and sales funnels. I strongly recommend doing business with James in any business venture.

Samir Mujovic

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If you would like to receive a free consultation and discover how we can help your business, please fill out the form below and someone will be in touch with you soon to schedule a complimentary consulting appointment.

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