Here are some of the areas where we can add value beyond simple affiliate program management.
Landing pages that convert
A landing page is any webpage where you send visitors to initiate a conversation and close a deal. Every online business has a specific reason why they need a landing page, but here it is in a nutshell: you need a landing page to achieve a goal, whether that’s building your brand, growing your email list, or making a profit. At its core, a landing facilitates some type of opt-in process.
We can assist you with the development of landing pages that convert.
Identify your USP
Unless you can pinpoint what makes your product, service, or business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully. Can you identify your USP? Generally speaking, most business owners find it difficult to identify their USP when asked. With a little soul searching and creative thinking, we should be able to help you pinpoint your key selling points.
We can assist you to identify your USP.
Increase your website traffic
Website traffic is a critical driver of business growth and the lifeblood of any online business. You need targeted traffic to:
1. See how well your marketing is working.
2. Gather insight about your audience to make decisions.
3. Improve your SEO and search engine credibility.
4. Most importantly, generate more leads, increase conversions, and get more customers.
We can help you locate and optimize the best traffic sources for your business.
Improve your autoresponder
The autoresponder series is arguably an online marketer’s most powerful tool for making sales. It helps you to successfully engage your email list, build relationships and turn prospects into buyers. It also allows you to automate your email marketing and sales, so you can focus on the important aspects of your business.
We can assist you to improve your autoresponder.
Leverage the 80/20 principle
The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Business owners can save 80 percent of their time and money by zeroing in on the right 20 percent of their market.
We can assist you to leverage the 80/20 principle.
The Return Path
The goal of the Return Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again…it is anything that brings the customer or prospect back more frequently.
We can assist you with your return path.
Setup and leverage analytics
Data on its own is meaningless. However, when used properly, data will help you see what’s working well, what’s not working, and help you make decisions about what to do next.
We can assist you set up and leverage analytics.
Monetize wasted leads
If you’re capturing leads, there are ways to further monetize the information after the consumer has completed your lead form (and even much later).
We can assist you to monetize wasted leads.
Boost paid search advertising performance
There are a lot of different moving parts involved in creating and maintaining paid search advertising campaigns. Well-organized and implemented campaigns can work wonders for small businesses. The more strategic you are about your PPC campaigns, the higher your potential return on investment.
We can assist you to boost paid search advertising performance.
Higher transaction value strategies
Growing your business by increasing your number of clients alone, as most businesses do, is the most expensive, demanding, and time-consuming option available to you. The cost of selling them more is inconsequential in comparison. Increasing both your number of clients and the average amount each client spends on each transaction they do with you, using some of our techniques, is the fastest and easiest shortcut available to you to reach your goals.
We can assist you with higher transaction value strategies.
Identify your most profitable customer
Who is your ideal customer or client? If your answer is ‘everyone’, you have a problem. Failing to define who you serve is a common and costly mistake made by many entrepreneurs. While it’s tempting to think that everyone needs your product or service, in your attempt to serve everyone you’ll end up doing a serious disservice to the people who need you most. The products, services, and content you create won’t hit their mark with your audience, and you’ll continually find that you’re attracting the wrong people. In other words, in your efforts to serve everyone, you’ll end up serving no one!
We can assist you to identify your most profitable customer.
Identify your least profitable customer
Identifying your least profitable customers feels ruthless but it’s key to efficiency. You must think like a big company and not be afraid to turn down business if you’re looking to improve efficiency in your SME.
We can assist you identify to your least profitable customer.
RFM
RFM (recency, frequency, monetary) analysis is a marketing technique used to determine quantitatively which customers are the best ones. RFM analysis is based on the marketing axiom that ‘80% of your business comes from 20% of your customers’.
We can assist you to examine:
1. How recently a customer has purchased (recency).
2. How often they purchase (frequency).
3. How much the customer spends (monetary).
And there’s more...
This is not an exhaustive list. Contact us for a free consultation so we can show you how to efficiently grow your brand and refine your marketing strategy.
