BLOG POSTS
A look at Google’s now-abandoned FLoC proposal, what it would have meant for affiliate tracking and attribution, and what third-party cookie deprecation still means for the channel.
Announcing a new client engagement: managing the affiliate program for Chowbus, a platform connecting customers with authentic Asian restaurants across North America.
How brands use music and audio to cut through — from Levi’s iconic ‘Spaceman’ moment to modern examples of sound-led advertising that actually works.
The affiliate marketing industry isn’t always straight with you. Four persistent myths and misleading narratives — and what the reality actually looks like from the inside.
On the underrated value of so-called soft skills in affiliate management, and what affiliate survey data can and can’t tell you about your program’s health.
What puzzle-solving frameworks and algorithmic thinking have in common with running a well-structured affiliate program — and why systematising beats improvising.
Using Bryan Cranston’s legal thriller as a lens for examining what super-affiliates actually want — and why treating all partners the same is a losing strategy.
The old proverb meets Ogilvy’s famous Rolls-Royce ad — and what both teach affiliate marketers about the outsized impact of a single well-chosen word.
How the internet’s most accidental viral moment illustrates a principle every affiliate marketer should understand about campaigns, outcomes, and things you can’t control.
Cashback and loyalty sites are the most misunderstood partner type in affiliate marketing. Here’s an honest look at when they add value — and when they’re quietly cannibalising your sales.
NASA spent millions developing a pen that writes in zero gravity. The Soviets used a pencil. A story about over-engineering — and why simplicity often beats complexity in affiliate program management.
More articles coming
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