An industry leader
You want as much traffic as you can get with the highest conversion rate and at the lowest possible cost. How can this be done? Simple! You need to work with one of the most experienced affiliate managers in the industry, James Nardell.
Since 2005 I have built strong relationships with all the top publishers. Not only that, I have also developed marketing strategies that work. They all have simple but mission-critical goals – cash flow, profit, and growth. You won’t find a better affiliate manager out there and I sincerely hope that you let me prove this to you.
What can I help you with?
For starters, I can help you with the standard administrative tasks that are undertaken by all affiliate managers. These include recruiting and vetting potential affiliates, negotiating and maintaining contracts, developing new online marketing frameworks, ensuring affiliate compliance with established terms and conditions, creating affiliate newsletters, providing weekly and monthly reporting, and finally creating brand-approved artwork and digital downloads.
As your affiliate manager, I aim to support business development by securing new promotions at the most profitable rate possible. I will also work on finding creative ways to increase performance through the affiliate channel.
Our Core Services
Get access to the top affiliates
If you have an active affiliate program you’ll know that signing up affiliates is comparatively easy. However, none of those affiliates generate much traffic to speak of and order volumes are pitiful. Added to this you have been hit by fraudulent transactions from the few publishers that do generate orders.
We work with the world’s top affiliates so no matter what your vertical, we’ll show you results. Whether you’re looking for leads, sales or software installs, we’ve got you covered. Note. We use several proprietary tools, methods, and techniques to identify the right affiliate partners to bring on to your affiliate program.
We also know how to identify who is driving significant traffic to your competitor’s affiliate program – we have seen success with guerilla campaigns that target direct competitor’s affiliates and/or merchants selling complimentary products i.e. which target similar users to the client in question. As of writing, our database contains more than 30k active affiliates.
Increase traffic … That converts!
When you speak with other Outsourced Program Managers (OPMs) they’ll tell you – probably truthfully – that they can increase traffic to your website. Traffic is your business’s lifeblood. If that traffic doesn’t convert though, it’s useless.
We make sure that affiliates drive traffic that converts by ensuring that they’re targeting the right traffic in the right places. Not only that, we’ll work with you to ensure that all touch-points are optimized to convert affiliate traffic. We have seen multiple instances where clients can double their sales just by optimizing landing pages.
Note. We police and ensure T&C compliance amongst affiliates through 24/7 brand monitoring. Paid search violations, typosquatting, unauthorized coupon use, content-related violations, and non-compliance with FTC disclosure requirements are not tolerated. We keep our clients’ search and display policies enforced in all locations and on all platforms at all times!
Ad Buys On Top Consumer Websites
If you’re looking for incremental revenue through the Internet’s top consumer websites, we can help. We leverage strategic ad buys to turbo-charge your campaign’s success. Our media team has relationships with all the top publishers and can secure placements at the lowest costs. Note. Think Ziff Davis, Future plc, Condé Nast, Hearst, IAC, and many more.
Placements are carefully selected based on internal tools that will determine what will statistically provide the highest return at the lowest cost. In some situations, a viral campaign can be created (when things fall into place).
We stay at the bleeding-edge
So our clients can benefit from leading-edge best practices we keep on top of all the latest trends in affiliate marketing. How do we do this? Testing, testing, and more testing. We run our own campaigns and this allows us to keep track of new traffic sources, compliance issues, what converts and what doesn’t, plus a whole lot more.
Should you decide to work with us, we’ll assess your offer and make sure that it converts prior to launch. The last thing that you want to do is push out an offer to top affiliates which doesn’t convert! Many merchants have made this mistake and it can take them years to win back trust.
Plus we do what others tend to overlook.
There are several affiliate program management services that other Outsourced Program Managers (OPMs) say that they do, but don’t. They are;
Affiliate Activation. This is one of the most overlooked components of most affiliate programs. The program onboards hundred, or even thousands, of affiliates yet most are not driving impressions and clicks. We turn inactive affiliates into sales generators! Note. Recruitment and activation take the majority of the time which we dedicate to any program. We also provide detailed reporting on our efforts to the client.
Communication. Through monthly newsletters and direct communication, we maintain a constant and consistent communication channel between the client and their affiliate partners. We guarantee that no affiliate will be asking themselves the question; “Who is my affiliate manager for ABC corporation?”
Program Optimization. We agree with Tony Robbins and believe that success is delivered through CANI (Constant And Never-Ending Improvement). Should you decide to work with us you’ll find that we’re constantly working on new ideas and frameworks to improve your affiliate program. As Mikhail Gorbachev perceptively stated, “If you don’t move forward, sooner or later you begin to move backward”.
A publicly traded B2B payroll & HR solutions mega-brand finds success in the affiliate space.
When I was approached by this company and we were discussing the program setup it was clear to me that pay-per-call advertising was going to be the best framework to generate high-quality, qualified, leads.
Within the first year of the campaign, the leads were generating over 2 million dollars worth of business. We scaled the campaign over nearly 7 years and it became a significant revenue driver of new business for the company.
A software company takes their affiliate sales from $300/mth to well over $1,000,000 annually.
One of America’s largest private software companies needed a boost in affiliate sales. Under my guidance, this brand saw YoY sales (in USD) grow from low 3 digits to mid-five digits in the first year. Twelve years later annual affiliate sales are comfortably in 7 digits.
I have also been instrumental in building systems and processes outside of the affiliate program which has had a material impact on the company’s online sales channel.