THE AFFILIATE MANAGER EXPERT BLOG

Affiliate Marketing Insights

Affiliate marketing insight, industry commentary, and practical strategy. Straight from the field.

Written by James Nardell · Affiliate management since 2005 · SaaS, software, fintech, e-commerce

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Algorithms, lego, the Rubiks Cube, and managing affiliate programs

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Like Rubik's Cubes, there is no secret to successfully managing affiliate programs. You can break down what's needed to manage an affiliate program into an algorithm. Instructions for the algorithm include (but are not limited to) the following.

It’s All Subjective. ‘Your Honor’ Miniseries and Super-Affiliates.

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Certain definitions within the affiliate marketing industry are, like movie reviews, subjective. Over the years several clients have asked me what defines a super-affiliate. To answer the question I have had to hedge a little.

‘For the want of a nail’, David Ogilvy, and secrets to writing headlines that get your copy read

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Within digital marketing the 'For the want of a nail' proverb has resonance. It can be applied to so many core elements of the discipline. One of the best examples of where the proverb fits is the writing of headlines.

The law of unintended consequences and ‘Numa Numa’

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There's no doubt that Gary's video going viral and making Dragostea Din Tei a hit in the US fits the definition. I can't imagine that the pop group O-Zone ever imagined that their song would become a hit in the US. If you can think of another Moldovan band that has done well in America, I'd be surprised.

Cashback sites: I’m in danger!

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If you like scrolling through memes, you'll have seen the image of Ralph Wiggum sitting on the back of a bus. The text is usually something like "(chuckles) I'm in danger!"