THE AFFILIATE MANAGER EXPERT BLOG

Revelations

Affiliate marketing insight, industry commentary, and practical strategy. Straight from the field.

Written by James Nardell  ·  Affiliate management since 2005  ·  SaaS, software, fintech, e-commerce

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affiliate attribution featured

Affiliate Manager Attribution | Pay for Real Influence | Affiliate Manager Expert

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Your affiliate manager doesn’t need to be a data scientist, but they should understand attribution. Learn why last-click reporting can mislead brands, how partner value gets distorted, and what questions your affiliate manager should be able to answer.
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hiring an in house affiliate manager Resize

Hiring an In-House Affiliate Manager | Compare Costs & Alternatives | Affiliate Manager Expert

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Thinking about hiring an in-house affiliate manager? Before you commit to salary, tools, ramp-up time, and hiring risk, here’s the math behind why many brands should consider outsourced affiliate management first.
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Affiliate Coupon Leakage

Your Affiliate Program Is Just a Coupon Feed. You Just Don’t Know It Yet.

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Is your affiliate program a real growth channel, or just a passive coupon feed? Learn how coupon-heavy programs create false confidence, why last-click revenue can be misleading, and how to build a more strategic affiliate partner mix.
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Affiliate Program Stalled

Affiliate Program Stalled? 9 Reasons Growth Has Flatlined

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Has your affiliate program stalled? This guide explains why affiliate growth often flatlines, how to diagnose the real problem, and what to fix first if you want better partners, cleaner revenue, and profitable growth.
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Best Affiliate Management Agency

Best Affiliate Management Agency? Choose the Manager First

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Looking for the best affiliate management agency? The better question is who will actually manage your affiliate program. This guide explains why the assigned affiliate manager often matters more than the agency logo, what good affiliate management really involves, and what questions to ask before hiring an outsourced affiliate program management partner.
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FLoC off! #nofloc

Google’s FLoC: Is Affiliate Marketing FLoCed?

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Is Google's FLoc the death knell of affiliate marketing? TL;DR My guess is no. That said, like GDPR, FLoC will cause a lot of headaches for online marketers. First off, let's take a step back...
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Chowbus Affiliate Program

Affiliate Manager Expert Signs New Client Chowbus To Manage The Chowbus Affiliate Program

Bangkok-based affiliate management agency, Affiliate Manager Expert, announced Chowbus as one of the agency's newest clients. The Chowbus affiliate program is...
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music in advertising Babylon Zoo Spaceman

Music In Advertising: Levis, Babylon Zoon, and 6 Examples of Audio Innovation in 2021

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BBH and Levi Strauss & Co. clearly understood that music in advertising and branding is critical. Music has the ability to connect people and it can make us feel. Like smell, music can trigger memories. Listening to "Spaceman" triggered memories of the Levi's ad for me. Then I started thinking about their ads from 35 years ago. This is powerful stuff!
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Meghan Markle and Affiliate Marketing Lies

Affiliate Marketing Lies: Meghan Markle is a Liar. Learn 4 Ways That The Affiliate Marketing Industry Lies too.

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There are 4 affiliate marketing lies that are so often repeated they are now myths. These lies can cause businesses to pass on affiliate programs. A terrible mistake!
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