Frequently Asked Questions

Have a question about our services, and how it all works? Browse through the FAQs below and contact us if you still have questions.

Do you work with all interested merchants/companies?

The short answer is no. If we don’t see an immediate path to success in your vertical, we won’t be able to work with you. Speak with our consultation team to see if there’s a fit between your company and ours.

I‘m concerned about affiliates bidding on my trademark terms and ’poaching’ sales from me. Can Affiliate Manager Expert help with this?

Absolutely. We can enforce 24-7 paid search compliance monitoring to ensure that your affiliate partners are adhering to program terms.

Once I have launched my affiliate program how long will it take before I see sales?

Under the direction of an experienced affiliate manager, it should take no more than 30 days to start generating sales. Scaling the affiliate program will take 3-6 months. Speak with our consultation team to learn more.

How many sales can I expect to generate through an affiliate program?

This is a difficult question to answer. In general affiliate programs are responsible for around 10% of a company’s annual revenue. With this said, programs run by experienced affiliate managers can generate 20-30% of a company’s revenue. Speak with our consultation team to learn more.

How much will you charge us to manage our affiliate program?

In general, we charge a fixed monthly fee plus a commission based on the performance of the program. Speak with our consultation team to get a complimentary consulting appointment, and a price quote.

Is issuing coupons to affiliates a bad idea?

Absolutely not. Coupons have positive results for most merchants. Note. We have several white papers on the subject of coupon use/strategy which will likely clear up many of the misconceptions that you may have about this topic. Speak with our consultation team to learn more.

How will affiliates promote my brand?

The answer to this question will vary from affiliate to affiliate. The most popular methods of promotion include coupons, paid search, SEO, display, email, social media, toolbars, and more. Speaking with our consultation team will allow us to outline which methods will work best for your brand, and why.

Can I trust you to manage/represent my brand?

Yes. A resounding yes. We will work with you to ensure that your brand is represented as you want it to be. After working with several large companies, some publicly listed, we know how to ensure compliance among affiliates. Speak with our consultation team to learn more.

How long is the commitment with you?

In general, we work under a 1-year rolling agreement. At any time you can cancel the agreement (with 30 days notice). Our goal is to create a long term relationship. We have worked with several clients for over 10 years! Speak with our consultation team to learn more.

Should we terminate the relationship with you, will we still retain ownership of the affiliate program and affiliates?

Absolutely. At all times you will have complete ownership of the program and affiliate relationships.

I’m a new merchant to the affiliate space. Which network is best for me?

There are many affiliate networks to join. Which is best for you depends on many factors unique to your situation. Key factors include your offer, vertical, target geo(s), and the level of compliance required from affiliates. Budget is another core consideration. Speaking with our consultation team will clarify which network is best for your company.

I already have an active affiliate program. Should I open up another program on a different platform, or network?

The most likely answer is yes. Each affiliate network has its strengths and weaknesses. No one affiliate network is ‘perfect’. Also, no one affiliate network has all the affiliates that you’ll want to work with. With this said, whether you should open up another affiliate program depends on a lot of factors. Speaking with our consultation team will clarify whether opening up another affiliate program makes sense for you.

Can I join any of the major affiliate networks for free?

The short answer is no. All the major affiliate networks typically charge several separate fees; a setup fee, an annual fee, a monthly minimum fee, and a percentage of each transaction tracked through their network. The costs vary from network to network. As an accredited agency with all the top-tier affiliate networks, we can negotiate discounted fees and terms for your company. Speak with our consultation team to learn more.

Is adding my company/brand into an affiliate network safe?

Absolutely. That said its critical affiliates are communicated with frequently and program terms are monitored to ensure compliance. Leaving an affiliate program on ‘autopilot’ is not a good idea! If you have an affiliate program in this state, speaking with our consultation team will allow us to outline how to best reactivate your program.

How do I pay my affiliates?

You pay the network one aggregated payment of all affiliate commissions and then they pay out all the affiliates who qualify for payment per their schedule. (Which is usually either once or twice per month).

Who designs the commission structure for affiliates?

You do. With our help of course. Note. It’s critical to create a competitive payout structure. The framework should be partially based on what your competitors are offering, and partially based on other offers available through the affiliate network – we need to ensure that core affiliates are incentivized to promote your offer. Speak with our consultation team to learn more.

Why is it so expensive to get setup on an affiliate network? Can you get me a discount?

We can get you discounted pricing through all the major affiliate networks. With this said, if the entry costs seem too high we strongly recommend that you reconsider the affiliate channel and focus on other areas to drive growth and sales.

An affiliate program is best for established merchants who have already tested and proven the marketing of their products/services, and are ready to work with third parties.

Why do I need you? Can’t we just manage the affiliate program in-house?

Sure. Nothing is stopping you from managing the affiliate program yourself. However, when you retain our services you’re getting access to our experience in the industry and most importantly our relationships. James Nardell has been managing affiliate programs since 2005 and has the contact details and in most cases a relationship, with literally all the top affiliates. He has also seen first-hand what it takes to build an effective digital campaign and can save you months, or even years, plus a huge amount of money, by executing the wrong strategy.

Do the major affiliate networks offer program management services?

They do. With this said, pricing is generally high, to very high, and you will be almost certainly be assigned a rep with minimal experience in managing affiliate programs. Added to this most network reps manage many affiliate programs so you’ll find that they aren’t very responsive. When you partner with us you can expect ‘white-glove’ treatment. Most importantly, all emails/issues will be dealt within a matter of hours, not days/weeks. Speak with our consultation team to learn more.

Are you an affiliate too?

Yes. One of the value-added services we can offer our clients is to monetize wasted leads. Speak with our consultation team to learn more.

If we do retain your services, how can I check key metrics?

At any time you’ll be able to login to the merchant panel and pull reports which will contain the data point(s) that you’ll need. Also, we’ll email you weekly and monthly progress reports which are packed with all the key metrics that you’ll want to keep an eye on. Speak with our consultation team to learn more.

Frequently Asked Questions

Have a question about our services, and how it all works? Browse through the FAQs below and contact us if you still have questions.

FAQs didn’t help? Feel free to ask us anything before scheduling a consultation here

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