Influencer marketing is treated as a separate channel, but it has always shared the same commercial logic as affiliate marketing: a partner with an audience recommends a product and drives awareness, clicks, and sales. The real differences are pricing, attribution, and how much upfront risk the brand is willing to take, not whether we call someone an influencer or an affiliate.
Affiliate commission cuts often feel personal to partners, especially when they’re driving sales. But the economics may be more complicated than the affiliate can see. Here’s why affiliate managers need to explain CAC, ROAS, renewals, retention, incrementality, and partner value more clearly before cutting commissions.
Your affiliate manager doesn’t need to be a data scientist, but they should understand attribution. Learn why last-click reporting can mislead brands, how partner value gets distorted, and what questions your affiliate manager should be able to answer.
Thinking about hiring an in-house affiliate manager? Before you commit to salary, tools, ramp-up time, and hiring risk, here’s the math behind why many brands should consider outsourced affiliate management first.
Is your affiliate program a real growth channel, or just a passive coupon feed? Learn how coupon-heavy programs create false confidence, why last-click revenue can be misleading, and how to build a more strategic affiliate partner mix.
Has your affiliate program stalled? This guide explains why affiliate growth often flatlines, how to diagnose the real problem, and what to fix first if you want better partners, cleaner revenue, and profitable growth.
Looking for the best affiliate management agency? The better question is who will actually manage your affiliate program. This guide explains why the assigned affiliate manager often matters more than the agency logo, what good affiliate management really involves, and what questions to ask before hiring an outsourced affiliate program management partner.
Is Google’s FLoc the death knell of affiliate marketing?
TL;DR My guess is no. That said, like GDPR, FLoC will cause a lot of headaches for online marketers.
First off, let’s take a step back…
Bangkok-based affiliate management agency, Affiliate Manager Expert, announced Chowbus as one of the agency’s newest clients. The Chowbus affiliate program is…
BBH and Levi Strauss & Co. clearly understood that music in advertising and branding is critical. Music has the ability to connect people and it can make us feel. Like smell, music can trigger memories. Listening to “Spaceman” triggered memories of the Levi’s ad for me. Then I started thinking about their ads from 35 years ago. This is powerful stuff!
Affiliate Manager Expert LLC is a member of The Performance Marketing Association.
