Entries by James Nardell

Music In Advertising: Levis, Babylon Zoon, and 6 Examples of Audio Innovation in 2021

BBH and Levi Strauss & Co. clearly understood that music in advertising and branding is critical. Music has the ability to connect people and it can make us feel. Like smell, music can trigger memories. Listening to “Spaceman” triggered memories of the Levi’s ad for me. Then I started thinking about their ads from 35 years ago. This is powerful stuff!