Google’s FLoC: Is Affiliate Marketing FLoCed?

Is Google’s FLoc the death knell of affiliate marketing?

TL;DR My guess is no. That said, like GDPR, FLoC will cause a lot of headaches for online marketers.

First off, let’s take a step back…

Affiliate Manager Expert Signs New Client Chowbus To Manage The Chowbus Affiliate Program

Bangkok-based affiliate management agency, Affiliate Manager Expert, announced Chowbus as one of the agency’s newest clients. The Chowbus affiliate program is…

Music In Advertising: Levis, Babylon Zoon, and 6 Examples of Audio Innovation in 2021

BBH and Levi Strauss & Co. clearly understood that music in advertising and branding is critical. Music has the ability to connect people and it can make us feel. Like smell, music can trigger memories. Listening to “Spaceman” triggered memories of the Levi’s ad for me. Then I started thinking about their ads from 35 years ago. This is powerful stuff!

Affiliate Marketing Lies: Meghan Markle is a Liar. Learn 4 Ways That The Affiliate Marketing Industry Lies too.

There are 4 affiliate marketing lies that are so often repeated they are now myths. These lies can cause businesses to pass on affiliate programs. A terrible mistake!

Simon Sinek, There’s No Such Thing as “Soft Skills”, and Affiliate Surveys

I rarely find affiliate managers asking their affiliates for feedback via Affiliate Surveys. This is a mistake. It’s a lost opportunity to improve your program.

Algorithms, lego, the Rubiks Cube, and managing affiliate programs

Like Rubik’s Cubes, there is no secret to successfully managing affiliate programs. You can break down what’s needed to manage an affiliate program into an algorithm. Instructions for the algorithm include (but are not limited to) the following.

It’s All Subjective. ‘Your Honor’ Miniseries and Super-Affiliates.

Certain definitions within the affiliate marketing industry are, like movie reviews, subjective. Over the years several clients have asked me what defines a super-affiliate. To answer the question I have had to hedge a little.

‘For the want of a nail’, David Ogilvy, and secrets to writing headlines that get your copy read

Within digital marketing the ‘For the want of a nail’ proverb has resonance. It can be applied to so many core elements of the discipline. One of the best examples of where the proverb fits is the writing of headlines.

The law of unintended consequences and ‘Numa Numa’

There’s no doubt that Gary’s video going viral and making Dragostea Din Tei a hit in the US fits the definition. I can’t imagine that the pop group O-Zone ever imagined that their song would become a hit in the US. If you can think of another Moldovan band that has done well in America, I’d be surprised.

Cashback sites: I’m in danger!

If you like scrolling through memes, you’ll have seen the image of Ralph Wiggum sitting on the back of a bus. The text is usually something like “(chuckles) I’m in danger!”