James [a British citizen who currently lives and works in Bangkok, Thailand] is seasoned in; affiliate marketing, web/digital strategy, search engine marketing, online marketing, and eCommerce. Over the past 15 years, James has specialized in affiliate program management, paid search marketing [SEM/PPC], natural/organic search marketing [SEO], and business development for clients. James is always looking to build rich and deep relationships with strategic partners, and explore new opportunities.
Bangkok-based affiliate management agency, Affiliate Manager Expert, announced Chowbus as one of the agency’s newest clients. The Chowbus affiliate program is…
BBH and Levi Strauss & Co. clearly understood that music in advertising and branding is critical. Music has the ability to connect people and it can make us feel. Like smell, music can trigger memories. Listening to “Spaceman” triggered memories of the Levi’s ad for me. Then I started thinking about their ads from 35 years ago. This is powerful stuff!
There are 4 affiliate marketing lies that are so often repeated they are now myths. These lies can cause businesses to pass on affiliate programs. A terrible mistake!
I rarely find affiliate managers asking their affiliates for feedback via Affiliate Surveys. This is a mistake. It’s a lost opportunity to improve your program.
Like Rubik’s Cubes, there is no secret to successfully managing affiliate programs. You can break down what’s needed to manage an affiliate program into an algorithm. Instructions for the algorithm include (but are not limited to) the following.
Certain definitions within the affiliate marketing industry are, like movie reviews, subjective. Over the years several clients have asked me what defines a super-affiliate. To answer the question I have had to hedge a little.
Within digital marketing the ‘For the want of a nail’ proverb has resonance. It can be applied to so many core elements of the discipline. One of the best examples of where the proverb fits is the writing of headlines.
There’s no doubt that Gary’s video going viral and making Dragostea Din Tei a hit in the US fits the definition. I can’t imagine that the pop group O-Zone ever imagined that their song would become a hit in the US. If you can think of another Moldovan band that has done well in America, I’d be surprised.
If you like scrolling through memes, you’ll have seen the image of Ralph Wiggum sitting on the back of a bus. The text is usually something like “(chuckles) I’m in danger!”
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